5 strategic management –concepts and cases international edition by thompson strickland

Description

used textbook during my MBA, contents as below:

Strategic Management –concepts and cases (International Edition) by Thompson | Strickland, Copyright 2003 McGraw-Hill

Part one – Concepts and techniques of strategic management
- overview
- establishing company direction: developing a strategic vision, setting objectives and crafting strategy
- industry and competitive analysis
- evaluating company resources and competitive capabilities
- strategy and competitive advantage
- strategies for competing in globalizing markets
- business models and strategies in the internet era
- tailoring strategy to fit specific industry and company situations
- strategy and competitive advantage in diversified companies
- building resources strength and organizational capabilities
- managing the internal organization to promote better strategy execution
- corporate culture and leadership

Part two – cases in strategic management
35 cases on topics ranging from
a) the manager as chief strategy maker and chief implementer
b) Crafting strategy in single-business companies
c) crafting strategy in diversified companies
d) implementing and executing strategy
e) strategy, ethics and social responsibility