Strategic management and business policy

Description

used tectbook during my MBA.
contents as below:
Strategic Management and business policy by Thomas L.Wheelen and J. David Hunger
Copyright 1998 Addison Wesley

Part One Introduction to strategic management and business policy
- basic concepts
- corporate governance and social responsibility
Part Two Scanning the environment
- environmental scanning and industry analysis
- internal scanning: organizational analysis
Part Three Strategy formulation
- strategy formulation: situation analysis and business strategy
- strategy formulation: corporate strategy
- strategy formulation: functional strategy and strategic choice
Part Four Strategy implementation and Control
- strategy implementation: organizing for action
- evaluation and control
Part Five Other strategic Issues
- strategic issues in managing technology and innovation
- strategic issues in entrepreneurial ventures and small business
- strategic issues in not-for-profit organizations
Part Six Introduction to CASE Analysis
- suggestions for CASE analysis
Part Seven Cases in Strategic management
a) corporate governance: questions of executive leadership
b) environmental issues: questions of social responsibility and ethics
c) issues in strategic management
- industry 1: restaurants/bakeries/ice cream
- industry 2: beverage/food
- industry 3: computers/software
- industry 4: entertainment/leisure
- industry 5: major home appliance
- industry 6: athletic shoes
- industry 7: speciality retailers
- industry 8: mass merchandising/department store retailers
- industry 9: entrepreneurial ventures